Lindsay Scherr Burgess wasn’t trying to start a business. She wasn’t plotting a brand strategy or chasing investors. She just saw a moss wall on Pinterest, thought: “I could probably make that,” and followed a little spark. That spark turned into a company that now creates living art for clients like Amazon, Hilton, and Starbucks.
In this episode, we talk about what it really looks like to grow something from scratch when you have no business plan, no outside funding, and no clue where it’ll lead. We break down the quiet reality of building momentum with $2 ads and blurry photos, the moment you realize strangers are paying attention and the messy middle between side hustle and real business. You’ll walk away with a clearer understanding of what it takes to start before you’re ready, how to test an idea without going all in, and why the slow seasons often become the turning points.
If you’ve ever questioned whether your idea is “real enough” to run with or whether you’re too late, too small, or too behind…this conversation will flip that story on its head.
Sometimes the life-changing idea doesn’t show up in a brainstorm. It shows up when you’re just willing to try.
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