Starting a business doesn’t begin with a logo. It starts with a question: What’s missing and how can I make it better?
In this episode, Hally Darnell, co-founder of Plain Jane New York, walks us through how they turned one simple idea and the perfect white t-shirt into a brand that’s quickly gaining traction. No big investors. No flashy ads. Just vision, grit, and a solid plan.
You’ll hear:
- Why a soft launch with real feedback was their smartest move
- How they’re using micro-influencers and storytelling to grow (without burning cash)
- The marketing platforms they focus on and the ones they ignore
- Why quality, fit, and sustainability aren’t just buzzwords (they’re non-negotiables)
- What they’ve learned about partnership, patience, and building something that actually lasts
If you’ve ever thought about launching a product, starting a business, or simply doing things your way, this episode is your permission slip to begin.
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Show Notes: